The amount of money spent by individual digital consumers on e-commerce is increasing every year. Businesses, therefore, are committing more resources to sell online. Included in those resources are marketing professionals dedicated to using social media and other web-based marketing techniques to increase brand recognition and reach.

These professionals, called digital campaign managers, are more relevant and in demand than ever before.

This customizable hiring kit, written by Mark W. Kaelin for TechRepublic Premium, provides a framework you can use to find the best candidate for your organization. The kit includes salary details, a job description, interview questions, and a job advert.

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DETERMINING FACTORS, DESIRABLE PERSONALITY TRAITS, AND SKILLSETS

Working with senior management, advertising executives, department heads, and other stakeholders, digital campaign managers develop, coordinate, and implement branding, marketing, and advertising campaigns using all the pertinent digital tools. This digital messaging often serves as the first or primary customer contact with the organization. Therefore, it is vital that the message be clear, consistent, and compelling.

To achieve the proper consistency of an organization’s compelling message in a digital campaign, the manager must be able to effectively communicate with all levels of an organization. Needs, wants, and desires from all the various parts of an organization must be coordinated into one campaign message, a task that requires experience, knowledge, wisdom, and a certain level of grace and subtlety. This high-level of communication skill will not be possessed by all candidates.

By its nature, a digital marketing campaign is a nimble one. The sentiments and mood of an intended audience changes at the speed of an X (Twitter) or Instagram post, and a manager must be able to sense these changes in real time and make appropriate and timely alterations as needed. This requires a manager that has mastered the intricacies of navigating the social media landscape.

Strengthen your recruitment process with our in-depth 10-page document. Previously priced at $49, this is now available for download at just $9. Alternatively, enjoy complimentary access with a Premium annual subscription.

TIME SAVED: Crafting this content required 20 hours of dedicated writing, editing, research, and design.