As the digital age continues to progress, advertising techniques have transformed to stay aligned with the intense growth of the internet and its marketing opportunities. Many industries have taken advantage of the online digital landscape to communicate their messages and attract the attention of potential consumers through their websites. But with so many businesses flooding the online space, it can be challenging to get noticed.

Madeline Clarke, writing for TechRepublic Premium, presents this quick glossary of key concepts related to search engines, how they function and their technical optimization methods.

Featured definition from the glossary:

KEYWORD STUFFING

A search optimization technique that involves excessively loading keywords within a web page’s backlink anchor text, meta tags or visible content. Keyword stuffing is done with the intention of manipulating rankings so that the webpage will rank higher in search engines for more queries.

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