Facial recognition software is a form of technology used to identify people by analyzing their facial structure. Using an algorithm, these systems employ biometrics to compare people’s facial features against their database of known faces and their linked identities. Facial recognition technology is a fast-growing market, having stood at $5.1 billion in 2022 and is expected to reach $19.3 billion in 2032, according to a report by Market.US.

Despite the rise in the use of facial recognition software, many people have brought up concerns regarding the ethics, privacy issues and biases of these systems. Madeline Clarke, writing for TechRepublic Premium, takes a closer look at facial recognition software and explores the features, pros, cons and other key aspects that you should know about this cutting-edge technology.

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FACIAL RECOGNITION SOFTWARE USES

Facial recognition software systems are used for a variety of purposes, primarily having to do with ensuring security and privacy. The following list highlights just a few of the many different use-cases for facial recognition tools.

Business surveillance

Biometrics authentication can have many applications in business, especially for security. Business surveillance systems often operate with facial recognition technology to perform identification and access control for their internal systems, rather than the traditional methods of using security badges, keys or passcodes.

Marketing

Businesses also harness facial recognition software capabilities for the purpose of advertising and marketing. Using facial data gathered from attendees of promotional events or visitors at stores, these organizations can narrow down key characteristics about their audience. Physical features gathered by these systems can reveal insights about customers’ gender, ethnicity and age that marketers can use to curate advertisements for their audiences.

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TIME SAVED: Crafting this content required 20 hours of dedicated writing, editing, research and design.